Beauty in conversation
Bringing product stories into everyday life through creators and cross-platform conversations.
The starting point.
Communicate multiple product lines to audiences with different needs, habits, and content preferences.
A story that connects.
Combine the visibility of public figures with the familiarity of creators and communities. Give each channel a role that suits its format and audience.
Bringing the idea to people.
The portfolio combines celebrity advocates, influencers across different tiers, and community amplification. Twitter supports conversation, while Instagram and TikTok bring products into visual, everyday contexts.
The supplied campaign summary reports 5M+ impressions, 1.5M+ reach, 350K+ engagements, and 30+ top KOLs activated. These figures describe that reporting scope.
Source: Alinea Digital Creative — Project Portfolio and campaign reporting materials. Results retain the scope of their respective reports.
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